An examination of employee retention strategy in Ramsay Health Care UK Dissertation

An examination of employee retention strategy in Ramsay Health Care UK - Dissertation Example According to the studies of Lee (2006); Raub and Streit (2006); Stovel and Bontis (2002) have numerously linked employee turnover and also employee retention to recruitment source. The focus of the present study is to consider the efficacy of employee retention system in Ramsay health care. Employee Retention Practices of Employee Retention Employee Turnover: Theoretical Framework: Current Retention Strategy: The organization under investigation, which is Ramsay Health Care UK, has a retention strategy which includes rewards that mainly consists of non-financial rewards. These rewards includes 75% medical aid support, subsidized food, housing loans, educational support program, uniforms and transport allowances to the lower level employees. Ramsay Health Care UK offers 100% medical aid support, subsidized food, allowances for transport and housing, fuel, car of company, education and housing loans and cell phones of company as well as bonuses on holidays for high level employees. Apa rt from these all retention packages, Ramsay Health Care UK is offering a strategic recruitment program in which they are sponsoring students with an undertaking that students benefitted from the program will work for Ramsay Health Care UK after the completion of their studies for the number of years the sponsorship lasted. In case, a student who has received sponsorship for 5years then he will have to work for the organization for at least five years then he can look for an alternative job elsewhere. As a part of retention program of Ramsay Health Care UK, there is a promotion within Ramsay that foster decent succession proposal and also encourages the employees to form a life-long career in Ramsay Health Care UK. This act will also bring loyalty and constancy amongst the employees. Significance of the Study The significance of the study is that that the selected topic is not as popular in such type of the organizations. Usually we relate medical centers with surgeons, doctors, num ber of beds, facilities, operation theatres, etc. but this study moves around a neglected issue of a medical center that can eventually play a vital role in the performance of a medical center and whose enormous magnitude can move a performance graph from bottom to top or top to bottom. This issue is related with the ones who run the medical center i.e. the employees. This study goes deep into the issues of employee turnover and the employee retention strategy. The causes of employee turnover at Ramsay Health Care are explored; the current retention practices have been examined, the effectiveness of the retention practices have also been determined and the study is concluded on a workable retention strategy, that can reduce the rate of employee turnover in the Ramsay Health Care if applied. This study will help to improve the already existing strategies in the organization and will also facilitate other relevant fields and organizations to improve their employee retention strategies . This study will also help the administration of the organization to identify the causes of turnover rate of employees and provide them an insight to overcome those causes and factors which are creating hindrance in employee retention practices. This study may lend a hand to the organization to have a strong and healthy milieu, as the health care units need to have a calm and peaceful

Role of Persuasion in Advertising Essay Example | Topics and Well Written Essays - 3750 words - 1

Role of Persuasion in Advertising - Essay Example According to the research findings, it can, therefore, be said that it needs to be very targeted, precise and significant for them in order for them to take notice and understand that the particular brand connects with them in the best and easiest of manners possible and hence they should be the ones to buy it for themselves and for this reason satisfy their need or even please themselves more than they had already expected. It is a sure tough job for the people who have to extract the perfect message which needs to be sharpened again and again before it actually gets down to the right kind of people who will make the actual purchase and therefore the product will be sold in the end. However, on the flip side of the coin, this requires selling the product or the brand in the mind of the consumer before he actually decides to go and buy the very same. This is referred as the pre-selling stage and advertising has got a lot to do with it. Psychologically speaking, consumers connect with what is there on the electronic and/or print media for them in the form of a message that says a lot about their preferred brand and lists down the details as to how it could benefit the same person if he or she uses it. Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. This is all the art of selling and it comes under the heading of marketing and for marketing to happen in the first place, advertising is of fundamental importance. Without advertising, marketers can only think of their product lying on the retail outlets waiting for angels to come and satisfy themselves. People need to be told the plus points of their brands (by the company) so that they actually go out and make the eventual purchase which in all fairness, not an easy job for the company, say that is producing a shoe polish which does not stick on to the shoes as much as d o the other competitor shoe polishes already available in the market.

The Theory Of Physicalism

The Theory Of Physicalism Abstract: Physicalism is the theory that the universe and its phenomenon can all be explained through physical laws because physicalists believe the universe is completely physical. A philosophical theory opposing physicalism is proposed by the knowledge argument. Proponents of the knowledge argument say that complete knowledge of the physical world does not explain the subjective experiences of perception and interpretation of outside stimuli. If this is the case; then physicalism cannot be true. Physicalism is a philosophical theory that states everything is physical, and that everything can be explained purely by the laws of physics. These physicalists argue that even the processes occurring in the mind can be understood through physics. This belief raises a disagreement with the understanding conscious experiences, which philosophers label as qualia. Qualia refer to the varying levels of quality that our conscious mind experiences from the outside world. Our brains translate electrical stimuli that we receive from the outside world into qualia. An example of this is the human vision. The conscious experience of looking at a blue sky is a result of a set of translation processes that happen inside the human brain. The brain receives electrical stimuli and translates them into a quality. The electrical stimuli will be the light waves and the quality that our minds understand is the color blue. If one single property in the universe can be argued as a non-physical entity, the n theory of physicalism would be false. Quale, which is sometimes referred to the knowledge argument, is a famous theory that goes against the idea of physicalism, and this paper will focus on how the knowledge argument disproves physicalism. A famous example of the knowledge argument was proposed by Frank Jackson (1982). He argues that even if a person has all the physical knowledge about the world it is inevitable that this person will still learn something when s/he is exposed to real experience of the world. In this example, Mary, a brilliant scientist, learned all the physical information and facts, including the distinctive wavelength of each color, in a black and white room. Mary is then released from this room and there she learns the information of color vision that she did not learn in the black and white room (Jackson, 1982, p.291). This new piece of information that Mary learns after her release proves that not everything in this universe is physical. Before Marys release from the room, all the knowledge she had about colors was the physical properties of colors. Mary had no idea what red, blue, yellow, or green actually looked like because all she had experienced was black and white. Another famous example, what is it like to be a bat? proposed by Thomas Nagel (1974), also argues against physicalism. Nagel proposes that even if a human being has all the knowledge about bats perceptual system, including details of how bats sonar system functions, there is still no way a human being can understand what it is like to be a bat. This is because the human sensory system is too distinctive from the bats sensory system. A human being has the ability to explore and research on what it is like to be a bat based completely on scientific information. With the aid of our advance technology, human beings can map out the details how a bat perceives its sonar information easily. However, a human being will not be able to comprehend the qualitative experience that a bat receives because; ultimately a human being is, simply, not a bat. The only way to know what it is like to be a bat is to be a bat. Both examples above try to convey something in common, the fact that a subject X can never understand the quality of experience of another subject. This is because every subject has their own subjective views and physical laws cannot explain this phenomenon. Other than the learning behaviors, physicalists also cannot explain phenomena like memory, mental illness, belief, desires and the feeling of fear. Much of the information human beings have about the world is not in the form of physical information and cannot be explained by physical laws. Every human being is emotional and has a distinctive way of interpreting outside information. The differences between human beings result in different subjective experiences. Human beings not only learn about the world through sensory inputs and stimuli within the environment, but also through subjective opinions or point of views. This corresponds to the knowledge arguments presented above. A physicalist may argue that the way the human brain interprets information can be explained by physical laws. In the example of Mary learning new information after her release, a physicalist may argue that Mary had not acquired any new information about colors. Instead, Mary applied her knowledge of colors after her experience of colors. The knowledge that Mary acquired before her release enables Mary to interpret the new information that she receives from the outside world. The result of Mary being able to interpret a color is based on her previous knowledge about colors. Indeed, science has always been a powerful tool that helps us to understand the world. However, the physicalist argument does not deny the fact that Mary has learned new knowledge after her release from the black and white room. New information was introduced to Mary such as the ability to picture the color in her mind and the ability to distinguish each color without the aid of wavelength frequency devices. Also, normal human beings do not learn their world inside a black and white room. They are exposed to all the colors without the knowledge of every light wave property within each color. Physicalism fails to explain every phenomenon in this world with physical laws. The fact is that knowing all the physical information of how an experience is like does not explain what it is like to experience it. Physical laws cannot explain a subjective experience such as learning behaviors nor can it explain feelings. Since physicalism argues everything in the universe is physical, as long as any property in this universe is a non-physical entity, physicalism cannot be true.

Ty Cobb Essay -- essays research papers

Ty Cobb "Baseball," Ty Cobb liked to say, "is something like a war...Baseball is a red- blooded sport for red-blooded men. It's not pink tea, and mollycoddles had better stay out of it. It's...a struggle for supremacy, a survival of the fittest" (Ward and Burns 64). Although Ty Cobb was possibly the greatest player in baseball history, many people would consider him its worst person. Tyrus Raymond Cobb was born December 18, 1886 in The Narrows, Georgia. His parents named him after the ancient Phoenician city of Tyre, which stubbornly refused to surrender to Alexander the Great. From the very beginning, he took after the city and became one of baseball's most stubborn and hated men. The Georgia Peach, so-called, was a creature of extremes. Ty Cobb is, by bald statistics, measurably the greatest hitter ever; he was, by the reckoning of virtually everyone who met him, personally the most despicable human being ever to grace the National Pastime (Deford 56). Cobb's playing career, with the Detroit Tigers and the Philadelphia Athletics, was arguably the best anyone ever had. He won twelve batting titles in thirteen years, including a record nine in a row. He also holds the records for the most runs scored with 2,245 and the highest lifetime batting average at .367, a number nearly unreachable even in just one season by today's standards. Other records he set that have since been broken: 3,034 games played, 4,191 hits, 892 stolen bases, 392 outfield assists, 1,136 extra base hits, and 1,961 runs batted in. He also struck out just 357 times in 11,429 times at bat, a phenomenal achievement. After his career ended, in 1936, he was the leading vote-getter of the first class of the Baseball Hall of Fame, beating even Babe Ruth. However, Cobb's career was marred with controversy and scandals. He was hated by nearly every player in the league, including his own teammates. When he was first called up to play with Detroit, he was extremely unpopular with his teammates. They locked him out of the bathroom, tore the crown out of his straw hat and sawed in half the bat that had been especially fashioned for him by his hometown coffin maker. He did not take any of it with good humor and could not bear to be the target of the mildest joke. He fought back with his fists, refused to speak to his tormentors, developed ulcers, took to sleeping with a revolver... ... Ty burned his fan mail for heat" (Kramer 31). As with all bad boys, there was a good side to Ty Cobb, although few ever saw it. Despite his inability to spend money on himself, he did give a lot to others. He gave money to needy retired ballplayers, helped build a new hospital in Royston, and started a fund for poor college students (Kramer 44). While giving money, Cobb still felt unliked and remained virtually alone for the rest of his life. What money he did spend on himself was almost exclusively towards the use of alcohol, which he became heavily dependent on. He said he would have given up his money if only he could change the way players felt about him. He knew nobody forgot how nasty he always could be in his playing days (Kramer 45). Cobb died of cancer July 17, 1961, a sad and lonely man. Only 400 people, most of them little-leaguers who only knew him as a name from baseball's past, showed up at his funeral. Just three ballplayers from his era bothered to attend. Near the end of his life, Cobb commented to a caller that if he had his life to live over again, "I would have done things a little different...I would have had more friends" (Ward and Burns, 65).

Parker

PARKER : Penning global strategy Ankita Jain Hrishikesh V Nilotpal Sinha Abhinav Sharma Great Lakes Institute of Management November 18, 2011 Caesar had perished from the world of men, had not his sword been rescued by a pen. Abstract In this study, we look at two strategies adopted by Parker Pen. The ? rst is a highly successful strategy of product di? erentiation through technological innovation. The second is an unsuccessful execution of globalization strategy. 1 A brief history of Parker Pen The Parker Pen Company was born in 1888 when George Sta? rd Parker tried to repair some fountain pens that were leaking and in the process began to manufacture his own pens. Six years later in 1894, Parker Pen won the patent of the †Lucky Curve† feed, which was claimed to draw excess ink back into the pen body when the pen was not in use. This technology remained the di? erentiating factor for Parker pens until the arrival of the Duofold in the 1930s. 1 2 The forty years period ra nging from 1920s to the 1960s, in the pre ballpoint pen era, was the golden period of Parker Pen’s reign when it consistently ranked either number one or number two in worldwide writing instrument sales.In 1931 Parker Pen created 1 2 Key words and phrases. Parker Pen, fountain pen, ball-point pen. This study was conducted for completion of the group project for Strategy Execution. 1 the Quink (quick drying ink) which eliminated the need for blotting and led to the development of the most widely used pen in history Parker 51 which generated over $400 million in sales. A Parker pen stood for quality, prestige, tradition, steadfastness and strength highlighted by the fact that Parker pens were the pen of choice to sign important documents in history such as the World War II armistices.Parker Pen expanded its business and by 1980s the company had extended up to 154 countries. The company adopted globalization strategy to establish market presence. However the execution of this st rategy was unsuccessful; the managers failed to create proper marketing strategies that would have made them compete in international markets with inexpensive products from other parts of the world. In 1993 Parker Pen was acquired by the Gillette Company, which already owned the PaperMate brand, one of the best-selling disposable ballpoints.In 2000, Gillette sold the writing instruments division to Newell Rubbermaid, whose own Stationery Division, Sanford, became the largest in the world owning such brand names as Rotring, Sharpie, Reynolds as well as Parker, PaperMate, Waterman and Liquid Paper. In recent years, Parker Pen has abandoned both the entry level market as well as the traditional retail outlets in North America and moved into up-scale luxury retailers. 2 Innovation as a di? erentiation strategy Throughout its history, Parker Pen has used technological innovation as a strategy to di? erentiate itself from the competition.The company has been a pioneer in research on writi ng instruments and introduced several revolutionary products . In this section, we look at some of the iconic products from Parker Pens which have driven both the company as well as the pen market. (The current portfolio of Parker Pen’s products can be found in Ref. [1]) 2. 1 Duofold – 1921 In 1921 the company introduced the Parker Duofold (Ref. [2]) fountain pen. It was a state of the art pen for its time and Parker Pen positioned the Duofold in the premier segment and priced it expensively $7. 00, equivalent to about $85 in 2011.In 1926 the Duofold became the ? rst pen in the world to have a guaranteed life of †forever†. It was an instant success. Sir Arthur Conan Doyle used one to write the exploits of Sherlock Holmes. General Douglas MacArthur signed the document ending World War II in the 2 Paci? c with his 20 year old Duofold (Ref. [3]). By the early 1930s the Duofolds design had grown dated in the USA but it remained popular in Europe until the 1960s . In 1988, Parker launched the Duofold Centennial series of pens. The modern Duofold is a key part of Parker Pens product portfolio. . 2 Quink – 1928 In 1928, after three years of research and an investment of $68,000, Parker Pen came up with Quink (a portmanteau word from ’quick’ and ’ink’; also known as Double Quink and Parker 51 Ink) that would eliminate the need for blotting. The success of Quink lay in the fact that it had a number of useful features: it resisted water, it did not clog, it had the desired quality of ink ? ow, it resisted moulding, it was non-corrosive, it did not leave deposits, it did not fade, and, most importantly, it was quick-drying.However, the new ink was strongly alkaline and contained isopropyl alcohol, a solvent not previously used in inks, which often damaged the pen barrels of that time which were manufactured using pyralin. This problem eventually led to the development of the world’s most successful pen, t he Parker 51 in 1941. In 1941, when the Parker 51 was launched, Double Quink was renamed and repackaged as †Parker 51 ink† as a marketing initiative. Parker Pen’s ink sales became the key to maintaining the company’s pro? tability.This revenue generation model is used by the modern day computer printer companies, whose main source of revenue comes from the sale of printer cartridges. Further enhancements were made to Parker Pen inks with its revolutionary †Super Chrome† ink. This ink was marketed in 1947 after a research period that lasted 17 years and cost over $200,000. This was the ? rst basic ink improvement in the last three centuries. Today, more than seventy years later, Quink is still the world’s biggest selling pen ink. 2. 3 Vacumatic – 1933 The Parker Vacumatic (Ref. 4]) fountain pen was introduced in 1933, as a replacing the Duofold as Parker’s top-of-the-line product. The Vacumatic featured a new ? lling mechanis m which boasted a much higher ink capacity than the Duofold. The pen remained Parkers top-of-the-line product until the launch of the Parker 51 in 1941. The US production continued through 1948, and until 1953 in Canada. 3 2. 4 Parker 51 – 1941 In 1941 Parker Pen introduced the Parker 51 (Ref. [5]) which arguably is the best pen of all time both in terms of popularity and sales. General Eisenhower signed the victory in Europe in 1944.The futuristic design of the Parker 51 heralded as †Ten Years Ahead† of its time, a revolutionary pen, with its hooded, tubular nib and multi-? nned collector, all designed to work in conjunction with the pen’s proprietary ink, allowing the nib to stay wet and lay down an even line with either the ultra-fast drying ink or more traditional inks. It was advertised as the ’The Worlds Most Wanted Pen’ which created huge demand which took Parker several years to ful? l. By 1970, the Parker 51 generated over $400 millio n in sales, higher than that generated by any single pen ever. 2. 5Jotter – 1954 In the 1940, the world had seen a ? erce battle for market share fought between the traditional fountain pens and the new ballpoint pens. Despite some initial success, ballpoint pens died a consumer death and by 1951, the fountain pen became the pen of choice of the world. In 1954, Parker Pens introduced its ? rst ballpoint pen, the Jotter which wrote ? ve times longer than the best ballpoint pens available in the market, the Eversharp and the Reynolds ballpoint pens. It was the introduction of Jotter that revived the ballpoint pen market. Parker sold 3. 5 million Jotters at $2. 5 to $8. 75 in less than one year. In 1957, Parker Pen introduced the T-ball Jotter with tungsten carbide textured ball bearing which to this date remains an industry standard. The famed styling of the Parker Duofold was revived in 1972 as a ball pen and within the next decade, ballpoint pens overtook fountain pen as the number choice of pen in the world. 3 Rise of competition – 1980s After about a century of dominating the ? ne writing instrument market, Parker Pen entered into a period of crisis in the 1980s and the reason for this was that the company was driven by the wrong strategy.Parker was facing competition from three fronts. First, the Japanese were mass marketing cheaper and disposable pens and had captured a large portion of the low end market in USA and Europe and were gradually eating into Parker Pen’s market share. Second, like the Japanese, American brands such as Paper Mate, Bic, Pilot, and Pentel had created signi? cance presence in the low end segment and gradually eroding and were pulling away parker Pen’s customer. Third, in the high 4 end segment which had been Parker Pens main target segment, competition had become ? ercer with reputed German brands such as Montblanc and A.T. Cross making progress in the European markets. 4 Globalization strategy – 1982 Parker Pen faced two contrasting challenges. On one side the weakened dollar generated high foreign revenue since about 80% of the company’s sales were abroad, the pro? ts derived from those sales represented even big pro? ts when translated to local currency. But on the other side, this over dependency on foreign sales exposed the company to foreign competitors, especially the inexpensive brands from Japan which used low pricing as a strategy to compete in the international market.Parker Pen realized that a competitive strategy based on product di? erentiation through technological innovation was not su? cient to thwart the challenge from competitors. In 1982, James R. Peterson became the CEO of Parker Pen,having joined it from Reynolds. He was given the responsibility of reinventing the brand. Peterson decided to launch a global marketing campaign to target all market segments. A consequence of the decision to adopt globalization was standardization. Everything includi ng products as well as marketing campaign was to be standardized for all the markets across the world. Issues in executing globalization strategy When Peterson took over Parker, he was met by a highly proud, mismanaged company that prided itself on its extensive decentralization. The atmosphere re? ected the founders pride in the fact that they had a unique pen for every place in the world. They were a federation of autonomous geographical units. It became immediately clear to Peterson that huge changes were on the anvil. The immediate problems were twofold. The ? rst was the products positioning. Having positioned itself at the higher end of the market for a signi? ant part of the previous century, it had now began to face problems with regard to its image. It was clear that a complete clarity of its brand positioning and image was essential. The second issue that confronted Peterson was its complete ine? ciency in managing its product portfolio. When Peterson entered Parker, it di dnt even have a proper idea of the range of products that it was manufacturing. It was a situation of complete chaos 5 with more than 500 products in simultaneous existence. Its decentralized structure had completely turned against its pro? ability, resulting in every distant subsidiary and distributor involved developing a customized product for that particular market. While the company was proud of its decentralized multinational structure, it was ailing on account of an obvious lack of economies of scale and a uni? ed command and strategy. The company clearly lacked a common driving force across markets. However, this decentralization had its positive aspects as well, most notably in the area of advertising. Pens meant and mean di? erent things to di? erent people.While the Europeans tended to choose a pen based on its style and feel, people in less-developed countries tended to see a pen as nothing more than a badge of literacy. Within Europe itself for instance, tastes tended t o vary from one country to another. While the French showed a de? nite attachment to the fountain pen, the Scandinavians favoured the ballpoint pen. The company justi? ed the existence of numerous advertising agencies in its employ feeling that while it bred a certain amount of ine? ciency, it paid o? from a sales standpoint. Many individual advertising ? ms were able to develop excellent customized messages for their audience that successfully struck a responsive chord within them. For instance, the Lowe Howard-Spink agency in London was able to make the UK division of Parker the most pro? table division during its tenure. Its creative genius is clearly visible in the advertisement that it created showing a dead plumber with a giant Parker pen protruding from his heart. The situation seemed bleak to Peterson. He immediately implemented a strategy by which Parker would position itself in the entry-level segment.He felt that in the face of the trends at that time, this would be the i deal positioning that would succeed in turning around the company. He also dissociated Parker from the numerous advertising ? rms that it was associated with, retaining only one, Ogilvy and Mather, to oversee a worldwide common strategy in terms of communication and advertising. However, this strategy failed miserably on two counts. It failed to provide a customized communication strategy to each market and thus failed to account for the cultLural di? erences across geographies.It also failed to leverage the premium positioning of the brand and reduced it to an entry-level brand. 5. 1 Two speci? c cases of execution failures The following examples show two speci? c cases of execution failure by Parker Pen. 6 (a) At a corporate level, Parker Pen targeted almost all market segments. However at the business level, management failed to introduce products which would cover the market segments with middle and lower income levels. This allowed competitors with inexpensive products to take up the market. (b) Some of the marketing campaign failed to adjust to the local environment.For example, when Parker Pen ? rst expanded their market to Latin America, they wanted their advertisement to say, †It won’t leak in your pocket and embarrass you. † The company did not realize that the Spanish word †embarazar † has two meanings; it means †to embarrass,† and it also means to †impregnate. † So, to some unsuspecting people, the ad read: †It won’t leak in your pocket and make you pregnant. † (Ref. [6]) 6 Acquisition of Parker by Gillette and beyond In May 1993, Gillette announced its acquisition of Parker Pen Holdings Ltd (Ref. [7]). (See Exhibit X).This made Gillette the world leader in the pen market. Gillette took an after-tax charge of $164 million for a reorganization of its overseas operations, including the integration of the Parker Pen facilities into the Gillette structure. Nearly 2000 jobs were l ost as a result of this restructuring process. Gillette sold the writing instruments division to Newell Rubbermaid, whose own stationery division, Sanford became the largest in the world with brand names such as Rotring, Sharpie, Reynolds as well as Parker, PaperMate, Waterman and Liquid Paper under its umbrella.The next few years were one of a complete downsizing of Parker, marked by job losses across the board. In July 2009, the 180 workers at the Parker headquarters of Newhaven, UK were given notice that the factory was going to be shut down on account of the production moving to France. On August 18, 2009, Newell Rubbermaid announced that Janesville Wisconsin would close the remaining operations of Parker. This resulted in the loss of 153 jobs. According to the company, †This decision is a response to structural issues accelerated by market trends and is in no way a re? ction on the highly valued work performed by our Janesville employees over the years. † Newell Rub bermaid stated an o? er of transitional employment services and severance bene? ts. What remained of the Parker brand was moved to the upscale segment of the writing instrument market and was sold via luxury retailers. Traditional retail outlets were abandoned. This completely removed the brand from the entry level segment of the market. 7 In 2011, Parker Pen announced the ? nest innovation in the history of writing, Parker 5TH Technology which o? ers a genuine ? th way of writing. Until then the world knew only four forms of ? ne writing – fountain pen, ball point, roller ball and the mechanical pencil. ground-breaking innovation has rea? rmed placed Parker as leaders in terms of both innovation and market share. 7 7. 1 Exhibits Financial statement 8 7. 2 Product display Duofold – Lucky 8 Limited Edition Ingenuity Parker 51 9 7. 3 Current product portfolio TABLE I T ype Ink Quink Fountain Pen Duofold, Premier, Sonnet, Vector, IM Ballpoint pen 7. 4 M odel Facet, Execut ive, Esprit, Frontier, Urban, I. M. , Vector JotterAcquisition of Parker by Gillette References [1] http://parkerpens. net/catalogue/parker catalogue 2009. pdf [2] http://www. parkerpen. com/en/discovery/range/iconic/duofold [3] http://www. patricktaylor. com/parker-duofold [4] http://www. vintagepens. com/Parker Vacumatics. shtml [5] http://www. pentrace. net/penbase/Data Returns/full article. asp? id=468 [6] http://parkerpens. blogspot. com/2007/09/advertizing-campaings-that-wentwrong. html [7] http://www. nytimes. com/1993/05/08/business/company-news-gillette-completesacquisition-of-parker-pen. html 10

School wark

The Wall-Mart stores model were not visual appealing to South Korean costumers, since Korean are use to see neat and sophisticated department stores, Product mix: The American consuming patterns of electronics, clothing, and process foods did not match the South Koreans preferences. Promotion strategies: Walter kept its American approach of promoting through friendly and warm layouts, while the South Korean are more likely to be sold for aggressive and exuberant strategies of promotion. Pricing: Since South Koreans do not distinguish the deference between discounts ND regular prices.Generally Wall-Mart marketed Items like electronics, when South Koreans prefer to spend their money on food and drinks, But the main task that must be taken is for companies to local needs and desires in mind when entering into any foreign country area In the world. In my opinion there is a lot of options that could be helpful for the case of Walter in south Korea. 1- Changing the Walter location: I think it is one of the good solution because there from the most populations to a place has more opportunity to get improved. Expert: That could be another solution to having an expert by helping to now more about the consumer and the culture in south Korea. 3-Changing kind of product: That will be one of the best solutions for Walter in South Korea by having more domestic products and especially more fresh food or sea food and to having the BIG 502: Applied Business Research and Communication Skills Steven Samara Martina Instructor: Peggy Bilberry Consumers demands ,that will have the Korean accepting Walter product more and will support it with the time.Steven Samara Martina Southern State University BUY-502 What are some limitations of the SOOT matrix and analysis? We cannot say that the SOOT strategy is the final strategy to achieve the desired goals. However, the SOOT strategy is considered as a starting point to develop other strategies that could support the SOOT strategy in order to progress and development on an ongoing basis of the desired goals. Although SOOT strategy is one of the most successful strategies, it must have some gaps that require us to constantly re-examine our SOOT strategy.Because of the previous observation, it is very important to search for other strategies in order to get the best results. If you decide to use a SOOT matrix for your Yahoo case-study, can you defend why? I absolutely will use a SOOT matrix strategy because it is considered to be direct and clear for all of its objectives that are strengths, weaknesses and threats. In addition, through these objectives, we can examine and develop additional strategies to support and convert as much as possible weaknesses points to strengths once.